No Means No
The Canadian Federation of Students developed the “No Means No” campaign almost 20 years ago to raise awareness and to reduce the occurrence of sexual assault, acquaintance rape, and dating violence. The “No Means No” campaign provides various resources, including research on the incidences of sexual violence in Canada, buttons, stickers, posters and postcards.
No Means No has succeeded in changing the culture surrounding acquaintance rape and dating violence in Canada. It was not so long ago that the campaign launch was met by a counter-protest with men on university and college campuses carrying placards with offensive slogans like “No means Yes”.
Today, thanks in large part to public education provided through the No Means No campaign, students have a greater understanding of their rights and responsibilities in sexual relationships, the concepts of consent, victim blaming and rape culture. However, date rape and dating violence continue to occur on campuses and in our communities, requiring students’ unions to continue promoting this campaign.
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